the challenge A new wellness brand built around the concept of disconnecting from the digital world needed a full brand identity that felt as intentional and clean as their mission — and packaging that could hold its own on the shelves of Erewhon and Goop.

our role We built Logoff's brand from the ground up — full identity system, visual language, and brand guidelines — then translated it into packaging design for both of their melatonin gummy SKUs, designed to stand out in some of the most competitive wellness retail spaces in the country.

the result A complete, cohesive brand identity and packaging system ready for DTC and retail — now on shelves at Erewhon and Goop.