the challenge A Miami-based floral boutique looking to build awareness and drive foot traffic around the launch of their pop-up shop at The Abbey in Aventura Mall.

what we did Shot an editorial iPhone content library, provided full live photo and video coverage of the pop-up opening, and produced a short brand video now featured inside Aventura Mall.

the result Strong social performance, new customer reach, and a brand video bringing Friday Florals in front of thousands of daily mall shoppers.