the challenge A luxury real estate team in Key Biscayne and Coconut Grove relying solely on cinematic content and an inconsistent posting strategy — creating distance between Mark Chatburn and his audience rather than the connection and visibility a brand needs.

our role We took over full social media management and refined their content strategy — introducing iPhone content alongside cinematic to create a more authentic, relatable presence while keeping the elevated aesthetic the brand is known for.

the result In less than 3 months, 3 pieces of content went viral — with one post alone pulling in 87k+ views and 61k+ in reach, proving that the right mix of strategy and authenticity moves the needle faster than production value alone.